YAMAHA ENTERS INDIAN SCOOTER MARKET

January 08, 2012 - Filed under: Yamaha

Yamaha India Tries the Hot Pink Strategy
Yamaha is finally entering the scooter market in India for 2012 with a few popular models and one all new scooter. Despite selling lots of scooters in near by countries like Thailand, Indonesia and Veitnam, Yamaha has amazingly

neglected one of the globes largest scooter markets until now.

Yamaha has been expanding their motorcycle presence in India over the past few years and finally at the recent India Auto Expo they announced a line of scooters. Yamaha is expecting 30% of their Indian sales

to be scooters by 2014.

The biggest news for the Indian market is the new Ray scooter, which is aimed at women with its hot pink paint job. Specs aren’t out yet, but it’s widely assumed this scooter will be 125cc, which is the most popular size in India.

Buyers looking for something a bit more masculine can take a look at the sporty 125cc Xeon scooters, which has been popular in other parts of Asia in recent years.

Rounding out the lineup is Yamaha’s retro styled Fino scooter (114cc and 125cc sizes) and the 125cc Mio scooter, which is their most affordable ride targeted at commuters. The Mio barely a lot of resemblance to the Vino they sell here.

Have a look at Yamaha’s Thailand site for some more info on these scoots. The Thailand site is partially in english, so for more of a challenge check out Yamaha Vietnam’s website which has some neat pictures as well as a completely foreign language.

What do you think? Is there a spot in Yamaha’s North America line for the Ray? Who wants one in their driveway?