STATE OF THE SCOOTER SCENE 2015 - PART ONE

MID-SIZED SCOOTERS ARE TAKING OVER IN 2015

With the new year almost here, it’s time to round up the news on new and departing scooters in North America for 2015. Before we delve into this, please take a second to vote in the poll for your favourite new scooter (If you’re not familiar with this models, read on!). As always, the full details on each manufacturers lineup is found on the respective manufacturers pages, and here we’ll just run down the new and departing models.

New 2015 Scooters:
Genuine Buddy Riot
Honda PCX150
Kymco
Super 8 X 50 / 150
Kymco
Super 8 R 50 / 150
Vespa
Primavera
Vespa
Sprint
Yamaha
SMAX

News on 2015 models has been a slow trickle this fall, with full 2015 lineups still not announced from Genuine and the Piaggio group. Oftentimes these makers blend one model year into the next with little fanfare except for new models. Thus we’re assuming all the usual scooters will be back in 2015 except for models that have clearly been replaced, such as the Vespa LX and S.

Vespa-Sprint-2015-BlackVespa-Primavera-2015-USA



All told, there are seven substantially new models launching in North America for the 2015 model year, which come in a total of 12 versions as many are offered in both 50cc and 150cc sizes. Interestingly, all of the new machines are either mid-sized (150-155cc) or they come in a mid-sized version. It’s a stark turn around in the mid sized segment compared to 4 years ago when mid-sized machines were less popular.

The first 2015 scooter was announced way back in February, which was Vespa’s new
Primavera (above right). The Primavera is Vespa’s new small frame model and thus replaces the LX. Alongside the new Primavera is the new Vespa Sprint (above left), which is the same core model but with edgier styling that will replace the Vespa S. These scooters are available in both 50cc and 155cc sizes, with the latter featuring standard ABS.

Honda-PCX150-Canada-Bright-Bronze-Metallic
Yamaha-SMAX-2015-Blue


The Japanese makers were also eying the mid-sized segment, with Honda producing a heavily overhauled
PCX150 (above left) that gets new styling, a little more power and new amenities. The PCX looks like it’ll have stiff competition from Yamaha, who launched the new SMAX 155 (above right) in North America this fall. The SMAX is a physically larger scooter that looks like a great modern design featuring a high tech motor and long list of amenities.

The other new models for 2015 are from Genuine and Kymco. Genuine is launching a new limited edition of the ever popular
Buddy named the Buddy Riot (below right), which features an upgraded suspension and a mean looking gunmetal and black color scheme. Kymco’s new models for 2015 haven’t been officially announced, but we’re expecting to hear new X and R versions of a new generation of the Super 8 announced soon. The X version has styling with an off-road slant, while the R version is a street style (below left) This new Super 8 aims to bring sporty transportation to a lower end of the cost spectrum by basing the new Super 8 off Kymco’s lower cost Agility model.

2015-Kymco-USA-Super-8-R
Genuine-Buddy-Riot-2015-Scooter

Dropped Models:
Kymco Compagno 50 (USA Only)
Kymco
Like 50 (USA Only)
Kymco Movie 150 (USA Only)
Kymco
Super 8 50 / 150 (USA Only)
Kymco
Xciting 500 (USA Only)
Vespa
LX
Vespa
S
Yamaha
Majesty (USA Only)

The discontinued models for 2015 are disproportionately from
Kymco USA, who have opted to refine their formerly huge range of offerings from 13 models to 11 models. Even with the trim, Kymco USA is still fielding the largest lineup of any scooter maker. Kymco’s lineup adjustments for 2015 appear aimed at targeting the lower cost end of the spectrum. Their more expensive small and mid sized machines have been dropped, and the new Super 8 X / R models appear to be based on their entry level design so the MSRP should be lower. Kymco has also discontinued the Xciting 500 for 2015, but this move likely reflects the popularity of the newer MyRoad 700i. Kymco Canada has yet to announce their 2015 line.

Yamaha-Majesty-2012-Black
The other departing models for 2015 are older designs. The Vespa LX and S have been around since 2006 and 2009 respectively, but have now been replaced by the new Primavera and Sprint models respectively. Yamaha’s Majesty (left) hasn’t been replaced, but it is an old model dating back to 2005 in the USA. This model is cut in the USA but continuing on in Canada.

Overall the number of new scooters outnumbers the departing list by 1, and thus the number of scooters on the market increases from 53 models to 54 for 2015, assuming the Piaggio group doesn’t have any surprises in store. The slight increase in new models like reflects the overall health of the scooter market quite well. The scooter market plummeted in half during the 2008 recession and it’s recovery has been very slow with only 5-10% annual increases. When the scooter sales for 2014 are announced around February we’ll issue part 2 of this annual report to discuss the results.


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