STATE OF SCOOTER SCENE 2015 - PART TWO
March 29, 2015 Filed under: 2015 Models | Honda | STOSS
HONDA PCX150 WINS READERS POLL, SCOOTER SALES FLAT FOR 2014
2015 Readers Pick: Best New Scooter
Honda continued their dominance of the annual MSG readers poll for best new scooter, having won the poll three years in a row. The substantially overhauled PCX150 was voted into the top spot with 42% of the vote. That’s the second win for the PCX150, which also nabbed the award when it was last overhauled for 2013.
Yamaha’s new SMAX was also a popular pick with 31% of the vote. Third place (16%) went to Vespa’s new Primavera and Sprint models, with offerings from Genuine and Kymco lagging with single digit support. Consistent with other trends, mid-sized scooters dominated the poll.
Scooter Market Sales
The USA scooter sales figures for 2014 are in from the Motorcycle Industry Council. The faint recovery from the 2009-2010 recession seems to have stalled in the USA as sales were flat at 33,528 units. That’s down 1214 machines or 3% from 2013 (34,742 scooters) and about half of the pre-recession sales.
While a full recovery would be great, the 2006 - 2008 period was an unusual spike in scooter sales second only to the mid-80’s boom. The current level of sales at 30-40k units is about the historical norm for scooters, as similar volumes were sold from about ’88 to 2004.
As usual, the 2014 figures aren’t in yet for Canada but the MMIC has finally posted the 2013 numbers. In Canada scooter sales rebounded moderately after a pretty dismal 2012. Including all the major, non-Chinese brands, 3912 scooters were sold in Canada in 2013. On a per capita basis, that’s a bit better than in the USA but still a far cry from the pre-recession popularity. Hopefully things take an upturn in 2015. eBikes seem to be stealing sales from the 50cc segment, but mid-sized scooters seem to be selling well.