STATE OF SCOOTER SCENE 2015 - PART TWO

HONDA PCX150 WINS READERS POLL, SCOOTER SALES FLAT FOR 2014

2015 Readers Pick: Best New Scooter
Honda continued their dominance of the annual MSG readers poll for best new scooter, having won the poll three years in a row. The substantially overhauled PCX150 was voted into the top spot with 42% of the vote. That’s the second win for the PCX150, which also nabbed the award when it was last overhauled for 2013.

Honda-PCX150-2015-MSG-Winner

Yamaha’s new
SMAX was also a popular pick with 31% of the vote. Third place (16%) went to Vespa’s new Primavera and Sprint models, with offerings from Genuine and Kymco lagging with single digit support. Consistent with other trends, mid-sized scooters dominated the poll.

Scooter Market Sales
The USA scooter sales figures for 2014 are in from the Motorcycle Industry Council. The faint recovery from the 2009-2010 recession seems to have stalled in the USA as sales were flat at 33,528 units. That’s down 1214 machines or 3% from 2013 (34,742 scooters) and about half of the pre-recession sales.

While a full recovery would be great, the 2006 - 2008 period was an unusual spike in scooter sales second only to the mid-80’s boom. The current level of sales at 30-40k units is about the historical norm for scooters, as similar volumes were sold from about ’88 to 2004.

USA-Scooter-Sales-2006-2014 Canada-Scooter-Sales-2007-2013

As usual, the 2014 figures aren’t in yet for Canada but the MMIC has finally posted the 2013 numbers. In Canada scooter sales rebounded moderately after a pretty dismal 2012. Including all the major, non-Chinese brands, 3912 scooters were sold in Canada in 2013. On a per capita basis, that’s a bit better than in the USA but still a far cry from the pre-recession popularity. Hopefully things take an upturn in 2015. eBikes seem to be stealing sales from the 50cc segment, but mid-sized scooters seem to be selling well.

blog comments powered by Disqus